Google Ads, formerly known as Google Adwords, is the company’s own platform for paid advertising. Website owners can use Google Ads to create their own advertisements to advertise their services to specific audiences. When online users search for related queries, they will appear on Google’s SERPs once they are approved.
Google Ads is essential for many businesses with no time to wait to organically increase their rankings due to the push for digital marketing. To build a successful online presence, simply launching a website seo company sutton coldfield and creating a few social media pages is insufficient. As a result, Google Ads can help you expand your online brand more quickly.
Paid Search The Google advertisements that appear at the top, bottom, and sides of search results are referred to as “paid search.” In order to make it much simpler for you to reach your intended audience, these advertisements will be displayed in the most prominent position.
In addition to the ad URL, look for a small green “Ad” label to identify paid search. Bing and other search engines also have their own advertising platforms. Google, on the other hand, is listed as the most popular search engine*. Therefore, we strongly recommend investing in Google Ads unless your most recent online report indicates that a significant number of your customers use a different search engine.
Ad Ranks Google uses a metric called Ad Ranks to decide how paid search ads should appear on search engine results pages (SERPs). Paid ads with the most elevated Promotion Rank will show in higher positions, contrasted with advertisements with lower Promotion Positions.
Your Ad Rank can be influenced by a number of factors, including:
Quality score of ads and landing pages
Every time an online user clicks on your Google Ad, you will have to pay. Cost-per-click (CPC) is the term used to describe this metric.
You can set a maximum bid amount for your new ads that Google cannot exceed. Alternately, Google can set a bid amount for you based on your budget if you choose the automatic option. If you want to maximize the number of clicks on your ads within your budget, automatic bidding is frequently the best choice.
You can also pay for every 1,000 times your paid ad appears in SERPs using cost per impression (CPM). The online user does need to click through in order to pay.
Benefits of Google Ads
When used properly, Google Ads is an excellent platform. Before beginning, it is essential to have a clear understanding of your company’s objectives and target audience. You can avoid overspending on your marketing team by creating a budget.
Google Ads can be a great tool for your website if used properly. In particular, you can reap the benefits of increased website traffic and brand recognition. You can expand your reach and increase sales by promoting your paid ads on such a well-known search engine. You can also tailor your ads to stay away from audiences that aren’t relevant to your business and won’t be interested in it, saving money.